We don’t just browse anymore.
We swipe. We scroll.
We open five tabs at once and close them before anything loads.
We don’t wait.
And we don’t want to be sold to.
We want to feel something.
We want to connect and discover.
This is where headless ecommerce comes in.
And why the team at Type + Pixel have fallen for Shopify Hydrogen.
Because when you want to create an online store that doesn’t just sell in a functional way but flows like a story; you need tools that get out of the way.
Shopify Hydrogen lets our team build ecommerce experiences that customers enjoy to the point that they are memorable so they keep coming back for more.
Headless Isn’t Heartless
Headless ecommerce just means more freedom.
It’s the separation of what customers see (the front-end) from where the magic happens (the back-end).
In normal online store setups, those things are tangled together. Like headphones in your pocket.
But when you go headless, you untangle it all.
You get the freedom to create immersive experiences that are fast, flexible and engaging without being shackled by themes and templates that weren’t built for your brand and products.
It’s not just faster.
It’s smarter.
Shopify Hydrogen = Speed with Soul
Shopify Hydrogen is a React-based front-end framework that gives our developers everything they need to build custom, lightning-fast storefronts on top of Shopify.
It’s fast. Like instant click fast.
It’s modular. Which means it can grow as your brand grows.
And it’s deeply customizable. Which, let’s be honest, is the holy grail for brands that actually want to stand out.
When we rebuilt the online shopping experience for Beds n Dreams, Hydrogen gave us the freedom to create something that wasn’t just functional.
Our team focussed on designing an experience that was clean, intuitive and personal.
Exactly what people need when they’re making one of the most personal purchases in life: their bed.
What We Learned from Beds n Dreams
People want to shop for a bed the way they think about sleep.
Calm. Clear. Curated. Not chaotic.
So we made an experience that lets people feel in control.
No overwhelm. No clutter. Just clarity.
And we couldn’t have done that without Hydrogen.
The Benefits
Let’s break down why headless ecommerce solutions are the way forward for online stores:
- Speed where it matters
Pages load immediately. No lag, no friction. Which means more people stay, explore, and buy. - Better UX, everywhere
We design every element exactly how it should feel. Smooth transitions. Guided journeys. Easier filtering. Mobile-first thinking. - Personalisation becomes real
When you're headless, you can integrate third-party tools - AI recommendations, smart content blocks, custom pricing logic. You're no longer restricted. - Future-proof and scalable
Hydrogen's architecture means it adapts to what's next. You're not rebuilding from scratch every time something changes. - Freedom for creativity
No more fitting your brand into someone else's template. You get a blank canvas. With a customer experience that actually matches your vision.
To match shifting shopping habits, West Elm upgraded their digital experience for a seamless journey across channels - online, in-store and mobile. By adopting a headless approach, they boosted site speed and mobile flow, leading to a 15% increase in time on site and a 9% revenue lift.
Your Online Store Deserves More
If your store feels slow, clunky, or just like everyone else’s… it’s time for something different.
Something faster. Smarter. Warmer.
Something more like your brand.
An ecommerce experience that stands out in your category.
Shopify Hydrogen isn’t just a new way to build - it’s a new way to tell your brand story.
And at Type + Pixel, that’s what we’re here for.
