Wandr Wandr Wandr
Wandr Wandr Wandr
Wandr Wandr Wandr
Rebrand + Website
Wandr
Client
Wandr
What
- Customer research + focus groups
- Brand workshop + strategy
- Brand + creative identity suite
- Naming
- Copywriting
- UX + UI design
- Social media strategy + creative
- Merch design
- Development + hosting
Deciding what to do when you leave school can be pretty overwhelming - especially if you don’t fit the traditional academic mold. That’s why online education experts Online Courses Australia decided to launch a youth education brand focused on supporting teens through that tricky decision-making process. We were brought into the mix to help clarify the concept and build a compelling, teen-friendly brand.
01.
The challenge
Wandr is a subscription-based career discovery and learning platform featuring interactive learning content and careers advice delivered by real world experts and celeb mentors. Our task was to create an impactful brand identity and strategic platform that taps into the mindset of teens and empowers them to navigate their changing world and options with confidence.
02.
The strategy
A key insight that fell out of our brand strategy was that school-leavers are feeling increasingly uncertain about life after high school. But rather than presenting this as a problem, our strategy embraced it. We reframed uncertainty as something students should lean into and use as justification to open their minds to other possibilities. We encouraged our audience to slow down and take a breath before they work out what’s next.
03.
The brand idea
Our brand idea, 'The Unconformists', was a celebration of our target audience’s rejection of predictable career pathways and an invitation to take the road less travelled, giving birth to our brand name: Wandr.
04.
Brandmark & graphic language
Our brandmark is flexible and dynamic, using multiple fonts and variable typefaces to invoke diversity and exploration, while our graphic language uses organic, meandering lines and playful, lofi illustrations to reinforce Wandr’s laid-back attitude and “no-pressure” philosophy.
Brand workshops + strategy
Creative identity suite
05.
Website
In digital environments, our graphical brand elements and bold colour palette come into their own, while supporting photography is refreshingly natural and unpolished. Reflecting the behaviour of our audience, we designed for mobile-first, leaning into interactive quizzes and elements to keep users engaged.
