Ella Bay Ella Bay Ella Bay
Ella Bay Ella Bay Ella Bay
Ella Bay Ella Bay Ella Bay
Rebrand + Website
Ella Bay
Client
ELLA BAY
What
- Brand strategy
- Brand identity
- Copywriting
- UX + UI design
- Development
- Video production + scripting
Ella Bay is an untouched pocket of pristine wilderness located in Far North Queensland. Earmarked as a future eco-resort with all the necessary development approvals attached, the site's potential was undeniable. But how to get it on the consideration list for a very select group of investors and developers?
01.
The challenge
Transform a wild and untamed parcel of offf-the-beaten-track development land into Queensland’s hottest new luxury property opportunity by elevating its digital presence and creating a new suite of marketing materials.
02.
The strategy
Through a process of stakeholder workshops and our own research, we teased out the unique aspects of the proposed resort and its surrounding region. We then used these insights to build out a placemaking strategy and messaging hierarchy for the Ella Bay brand.
03.
The brand idea
Ella Bay is where the natural world and premium travel meet. This balance of luxury and sustainability is what led us to our brand idea, ‘Nature, refined’, and set the tone for the creative phase.
04.
Brandmark & graphic language
The Ella Bay brandmark was inspired by a species of fan palm indigenous to the local area. In keeping with the strategy, we refined the natural form of the palm leaf to create a geometric, almost art deco style mark. We kept our colour palette subtle and organic, taking our cues from the natural environment, and designed additional graphical elements based on the delicate contours of Ella Bay National Park’s topography.
Brand workshops + strategy
Brand + creative identity suite
05.
Website & short film
As the first port of call for international buyers, the new Ella Bay site needed to do more than just communicate the facts. We weren’t just selling a block: we were selling an opportunity and a vision. The site’s centrepiece was a brand video we scripted and produced to bring the property and its potential to life.
